NewsVoir
New Delhi [India], June 2: MAAC A leading institution and innovator in advanced 3D animation, visual effects training, gaming, and multimedia — which is part of Aptech Limited’s portfolio — successfully completed an intensive five-day workshop on Digital Content Creation utilizing Gen AI design tools at the Sri Satya Sai Auditorium in New Delhi. This well-timed event addresses the current technological shifts in the Media and Entertainment sector, spurred by the swift advancement of Generative Artificial Intelligence technologies.
Boasting a history of 25 years and an extensive presence with more than 120 centers throughout India, MAAC is at the forefront of merging AI into imaginative learning via this expansive master class. This program has equipped over 500 students with skills related to major Generative AI tools, including ChatGPT , Midjourney , Adobe Firefly , Gemini , along with Kling AI, among other entities.
“This initiative marks a crucial move towards nurturing the upcoming cohort of designers and narrators,” stated Sandip Weling, Chief Business Officer for Global Retail Business at Aptech Limited and Brand Custodian at MAAC. He further noted, “Here at MAAC, we strive to arm our students with forward-thinking abilities that merge innovation with advanced AI tools. Given how quickly Generative AI is progressing, it’s vital to steer this transformation rather than merely adjust to it.”
Mr. Deepak Choudhary, Director of MAAC South Ex in Delhi, stated, “At MAAC, we firmly believe that the future belongs to those creators who master working alongside AI technologies. We're equipping our students to spearhead the AI-driven evolution within digital content production. Given projections indicating that more than 70 percent of media and entertainment material could be impacted by AI as early as 2030, it’s evident that the creative sector is experiencing profound shifts. For instance, both Netflix utilizing AI for enhancing content suggestions and scripting processes, and Marvel Studios leveraging AI for special effects and preliminary visualization demonstrate how these technological integrations are fundamentally altering storytelling methods. Through our program, we aim to ensure that young Indian creatives aren’t merely ready but also primed to pioneer advancements right from the cutting edge of this movement.”
During the five-day program, ten experienced trainers led extensive sessions that covered everything from basics to advanced aspects of AI design tools. Notable Instagram AI creators like Luv Sankhla and Deenu Khan were also part of the training. neuraltech.ai ), Rahul Tiwary, and Divyansh Mundra (Mahabharat With Divyansh), alongside prominent industry professionals such as Ms. Vidushi Saxena from Adobe India and Mr. Vijay Shah, who leads design efforts at Physics Wallah. Additionally, master mentors based out of MAAC HQ in Mumbai participated in the event, assisting students in navigating the dynamic world of generative artificial intelligence and its artistic uses.
In a world where AI integration remains novel for numerous individuals and worries over employment stability persist, MAAC’s effort underscores the notion that professionals won’t be superseded by AI—but rather by those capable of leveraging AI efficiently. This Mega Batch training marks a significant initial step toward equipping India’s creative sector with the skills needed to flourish in an AI-dominated era.
MAAC stands as India’s leading institution for advanced 3D animation and visual effects training. Established in 2001, this prominent entity under Aptech Ltd has educated hundreds of thousands of students globally. With more than 130 centers spread across over 65 cities both within India and internationally, MAAC boasts state-of-the-art facilities.
MAAC provides career-oriented programs in areas such as 3D Animation, VFX, Gaming, Multimedia, Filmmaking, Broadcasting, Virtual Reality (VR), and Augmented Reality (AR). These courses are meticulously crafted to offer comprehensive understanding of the industry’s nuances. Students receive practical experience through an authentic work setting supported by top-notch instructors, state-of-the-art facilities, and cutting-edge technology.
Students from MAAC are distributed throughout various sectors within the Media & Entertainment industry both domestically in India and internationally. Thanks to their practical-oriented programs, MAAC graduates secure positions at prominent production companies and studios like MPC, Prime Focus, DNEG, Amazon, Red chillies VFX, Accenture, DQ Entertainment, Green Gold Animation, Technicolor, NDTV, IBN7, NY VFXwaala, and Cosmos Maya among others.
To learn more, please visit— www.maacindia.com
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