According to the 2025 Sunergia barometer, 81% of Moroccans currently utilize social media, marking an increase of 8 percentage points from 2020; however, the rate of growth has decelerated somewhat compared to the previous year.
WhatsApp continues to be the leading platform, utilized by 75% of the people, among whom 95% interact with it every day.
Facebook ranks second with 62% of users, trailed by Instagram at 42%, which notably appeals more to female and younger audiences.
For the first time, YouTube appears at number four with a usage rate of 40%. TikTok has seen an increase, now standing at 24% usage. Conversely, both Snapchat and Telegram have experienced a decline, each being utilized by only 8% of Moroccan users.
Even with broad acceptance, a consistent digital gap persists. Approximately one out of every five Moroccans, particularly older individuals, those living in rural areas, and people from lower-income backgrounds, remain disconnected from the internet.
The post A large number of Moroccans are turning to platforms like WhatsApp, Facebook, and Instagram, with social media usage reaching 81%. appeared first on MySmartTechEnglish - Morocco News .
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