- The federal government has warned Abuja-based car dealer Alamin Sarkinmota after he disparaged Nigerian civil servants in a promotional clip.
- In the video, Sarkinmota questioned whether civil servants could afford the car, and the AI responded with, "No! Perhaps not until 2062."
- The NOA characterized the skit as patronizing and encouraged the dealer to honor the worthiness of work and refrain from fostering materialism.
The federal government has delivered a strong rebuke to Abuja-based car dealer Alamin Sarkinmota regarding a promotional clip deemed to be ridiculing Nigerian civil servants.
The NationalOrientationAgency (NOA) addressed the contentious skit through alettersignedbyitsDirectorGeneral,LanreIssaOniluinamemoonMonday.Thesketoucheduponacar,a2023MercedesBenzC300,includingsomeArtificialIntelligencefeatures.
In the video, Sarkinmota queried the AI-driven car about whether civil servants could afford it, and it responded, "No! Perhaps by 2062."
Car dealership criticized for lacking sensitivity
The organization characterized the video as inappropriate and out of touch, especially considering the ongoing economic difficulties experienced by numerous Nigerians.
The NOA argues that the advertisement conveys an incorrect message when qualities such as diligence, respect, and commitment to public duty require strengthening instead of mockery.
"At a moment when Nigerians are experiencing significant social pressures, and within a society where the mentality of achieving wealth at all costs prevails, with material possessions being prioritized over hard work and ethical standards, it is inappropriate to speak dismissively about Nigerian civil servants," stated the NOA in their announcement.
Car dealership warned about significance of employee value
The agency additionally emphasized to Sarkinmota that civil servants have a crucial part in maintaining the country’s governance structure and setting up an environment where businesses like his can thrive.
To serve as a civil servant in Nigeria, as is common in many countries around the globe, is a highly significant position.
The letter also stated that civil servants from various fields are dedicated to creating an supportive atmosphere for enterprises such as yours to flourish and succeed.
The NOA advised the car dealership to be more cautious and considerate in their upcoming promotional activities, pointing out that the video had already attracted considerable public criticism.
NOA added:
Hence, it is inappropriate to speak disparagingly about Nigerian civil servants who dedicate numerous years of their lives to operating the government apparatus, enabling enterprises such as yours to flourish for the sake of national progress.
The emphasis was placed on ensuring that advertisers maintain respect towards various groups within society, particularly those serving in public sectors.
"The agency has gone to the effort of responding due to the feedback received from numerous individuals who have viewed your video sketch," they stated, while expressing optimism about working together to create a more respectful and inclusive country.
Lagos utilizes technology to catch lawbreakers
Recently, the Lagos state government announced plans to implement new fines and penalties for traffic violations within the state.
The state government will likewise implement advanced technologies to improve traffic management along key routes.
Mr. Oluwaseun Osiyimi, the Lagos State Commissioner for Transportation, disclosed this information during a press conference held on Thursday.
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